In 2022 myself, Sophie Hooper, Joe Sharland and Brianna Cox worked on a CubaDupa rebrand project.
We developed a brand strategy that incorporates a hybrid festival approach. Our central idea was Click, Switch, and a Jump- derived from the saying “hop skip and a jump” - giving connotations of play. We have used brightly coloured block shapes, similar to children's building blocks, in our visual language.
I worked on the animations shown below.
Dynamic logo | Billboard Display | Sponsored Instagram post
